أهمية روابط Backlinks لموقعك SEO off page
What Are Backlinks, Why Are They Important, And How Can I Get Them?
Backlinks, also known as “incoming links” are where people elsewhere on the Internet are talking about and linking to your website. They say that imitation is the sincerest form of flattery, but on the Internet, linking to someone is by far the greatest compliment you could give. A link is a sign of trust and of respect. It means, you vouch for what this website has published, and you want people to visit it.
You’ll hear many things about backlinks. Both for or against their real value in Google’s analysis of your website’s quality and value. I advise that you try to ignore all of the noise, and instead focus on what Google has said most recently about backlinks and why they are important.
In this article, I will cover:
- A brief overview of how Google views backlinks to your website.
- What kind of backlinks are most important in Google’s eyes.
- How can you successfully build your list of incoming links without getting in trouble with Google.
What Are Backlinks
Google considers how other people link to your website as one of the most important indicators of the value your site brings to whatever topic or industry you are a part of. Online, reputation is everything. The “bigger” the name of the person recommending your website, the more authority you will have in that magical Google algorithm that calculates your placement in search results.
In Google Webmaster Tools, among other search query tools, you have a feature available where you can see incoming links to your site by clicking on the “Links to Your Site” under the “Search Traffic” section.
This report will give you an overview of how many incoming links Google has registered for your website from around the Internet, what websites out there link to you the most, what content on your website is linked to the most, and what terms are used most often when people link to your site.
This information will be important when you’re looking to get even more links for your site, but for now it’s only important to note that Google tracks all of this, and this information is used to measure the authority and value of your website on the Internet.
For example, Lunatic Outpost links to my site a lot. Checking the Page Rank of Lunatic Outpost, I can see that it’s a 3/10. Hey, it’s still an incoming link, so that’s great, but its value is not quite as good as a website with a Google PR higher than my own site. All it takes is one link from a more authoritative site, by the way – you don’t need thousands.